Disruption
Format
Video
Level
Intermediate
Duration
1h 15m
This session will discuss the various uses and roles of CRM and what you should look for in a system that matches your needs.
£45.00
VAT calculated on checkout
An organization focused on growth knows it should implement a customer relationship management (CRM) system. The problem is that it is quite difficult for firms to find one they like, and when they do find one they like, it can be almost impossible to get traction. A successful CRM journey starts with the right expectations and the right set-up. CRM isn't only for sales and marketing, it's an effective tool for client service! This session will discuss the various uses and roles of CRM and what you should look for in a system that matches your needs.
All learning resources available in the CGMA Store qualify for CPD for CIMA members.
Programme level: | Intermediate |
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Duration: | 1h 15m |
Format: | Video |
Access: | This is a digital product. You will have access to the content for a year after purchase date. |
£45.00
VAT calculated on checkout
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