Virtual Business Forum: The good, bad and ugly of Business Partnering

UK – South West England and South Wales

13 October, 2021

6:00 pm - 7:30 pm BST


Virtual Business Forum: The good, bad and ugly of Business Partnering

Location: UK – South West England and South Wales

  • Format


  • Type


  • Duration

    1h 30m

Join the South West England and South Wales Area’s Virtual Business Forum, where you will have the opportunity to meet and talk with fellow CIMA members from around the area.

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Product information


Due to the continued COVID-19 restrictions we are unable to host our usual area events programme. Therefore, we will be hosting monthly Virtual Business Forums, which will provide an opportunity to share expertise, knowledge, wisdom, ideas and experience of people across a range of businesses in a friendly, informal and confidential setting.

Professional development

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Duration:1h 30m
Access:This is a live event. You will receive information about the location, materials, and attendance after purchasing.

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Programme outline

The Finance Business partner is commonplace in most finance functions these days. However not all of them behave in the way that was intended.

In this interactive presentation we will look at the aspirations and the reality of finance business partnering behaviours. Using information from research and experience, Sean will explain the behaviours demonstrated by the best performers and the things that you can do to ensure you can replicate their success.

Sean Purcell, Wise Up Now

Founded Wise Up Now in 2013 as a consultancy specialising in Finance Business Partnering and professional education. In the field of finance business partnering Wise Up Now’s founding partner Sean Purcell is a global expert. If you review the CPD programs on Finance Business Partnering for the ACCA, CGMA and AICPA which represent three of the world’s largest professional accounting bodies it is likely that Sean is the author. Sean has been involved in research and working with finance teams on finance business partnering since 2010 and has personally worked with over 1000 global finance business partners. As well as delivering at CPD events and conferences, Sean helps organisations maximise their commercial success by developing tailored programs which enable finance staff to deliver actionable insights.

Our Virtual Business Forums are held on the second Wednesday of the month between 6pm – 7.30pm. At each session we will focus on a ‘hot topic’, this will include a 30-40 minute talk by an expert speaker followed by the opportunity to discuss, share experience and knowledge, discuss any problems, and receive advice and guidance. For many people, this continues to be a very challenging time and whilst there will be a focus on business matters, we also hope to make the sessions relatively informal, providing you with an opportunity to see a friendly face and speak to a number of different people.

We understand the need to provide a safe space where you can feel comfortable in seeking advice from others and have open conversations. As such, we have made the decision to follow ‘Chatham House rules’ and will be not be recording these sessions, and all participants must refrain from taking screenshots or making their own recording. This is to ensure that everybody at the sessions feel at ease and can be open as they wish to be.