The Strategic Ecosystem

See the Mission Clearly

An organisation’s vision and mission (which are often supported by a statement of the organizational values) underpin the development of an organisation’s objectives and provide a starting point for the strategic planning process. In this course, you will learn how look inward and define the purpose of an organisation and identify the objectives that can measure its success.

Make a statement:

• Develop a mission statement.
• Use financial versus nonfinancial measurements.
• Use Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis to plan strategy.
• Define different objectives such environmental and political.

Direction to success

In addition to vision, mission, and understanding the ecosystem are vital components when deciding the long-term goals of the organisation, and they form the foundation for the choices that need to be made later during the planning process. The use of a SWOT analysis will help you deal with the external environment. This course will give you the tools necessary to successfully define your mission and objectives in your business model for successful planning.

This is a standalone course but if you’re interested in more of this type of learning while earning a designation, explore the CGMA® Finance Leadership Program.