The art of persuasion to improve your influencing skills


18 April, 2023

6:00 pm - 9:00 pm BST


The art of persuasion to improve your influencing skills

Location: Darlington

  • Format


  • Type


  • Duration

    3 hours

Join us, for the CIMA Teesside Branch, first in-person event, since before the pandemic, to hear from award winning speaker, trainer, and author, Heather Wright, Director at Advance Performance Ltd, who will discuss that being right isn’t enough, and only by persuading others to listen to you, can you then influence them. What we often don’t realise is how much groundwork is put in, to build the right relationships in order to influence. This session will give you the keys.

Product information


Professional development

All learning resources available in the CGMA Store qualify for CPD for CIMA members.

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Duration:3 hours
Access:This is a live event. You will receive information about the location, materials, and attendance after purchasing.

Return and refund policy

Programme outline

Heather will show you the four vital skills of influencing, including how to connect with people and build relationships – both internally and externally, so that you can communicate on a more effective and personal level.

She will demonstrate how to listen out for the three different conversations, allowing you to understand what is important to others and thus change the perspective of what you need to say.

Putting these skills into place will help you to be more persuasive and expand your spheres of influence. The session will contain a practical model that will help you to structure your approach and increase your personal impact.

Who will benefit from attending this event?

  • Those of you who wish to increase your level of influence.

The learning outcomes from Heather’s presentation include:

  • How to connect with people without the need for being a raving extrovert.
  • The ability to understand the needs of the listener.
  • The keys to lock in better relationships – internally and externally.

Speakers’ details:

Heather Wright, Director at Advance Performance Ltd, is an award-winning speaker, trainer and author, whose wisdom is imbued with a natural humour that creates an instant connection with audiences. Her ability to get to the heart of what is holding leaders and teams back, opens up the potential to change lifetime habits, and enables people – and in turn organisations, to truly thrive.

With a no-nonsense approach, a wealth of experience, and a healthy dose of wit, Heather has the capacity to ignite transformational change, with her high energy, compelling insights, and magnetic personality.

In addition to keynote conference speaking, Heather writes blogs, hosts webinars, podcasts, and vlogs, that help to embed long term behavioural change. She tackles a whole host of important subjects, freeing people to see opportunities where others see challenges.

Heather is regularly booked to speak on:

  • Building resilience
  • Developing emotional intelligence
  • Authentic leadership
  • Creating high performance teams
  • Handling difficult conversations
  • Increasing personal impact

Booking information

  • 18 April, 2023 / 6:00 pm - 9:00 pm BST

    Location: To be announced.

    Price: £0.00 (CIMA members only)


    VAT calculated based on event location