Product Quality and Internal Strategy



Product Quality and Internal Strategy

  • Format

    Course - Online

  • Level


  • Duration


Understand how product strategies are essential to remain competitive in a dynamic, customer-oriented market.

Learning outcomes

  • Determine strategic options based on the use of product life cycle analysis
  • Apply the frameworks for establishing an organisation’s core competencies, source of potential competitive advantage, and strengths and weaknesses

£35.00 (CIMA members only)


VAT calculated on checkout

Product information


Stay Ahead Of The Competition

Learn the typical stages a product passes through during its life cycle from development to decline. As with all strategic concepts, frameworks, and tools, it is a model and not a prediction. The concept demonstrates the different characteristics of profit and investment at each stage in a product’s life.

Key Topics

  • Product life cycle stages
  • Internal capabilities
  • Core competencies
  • Porter value chain

Strength Through Core Competencies

Use case studies, exercises, and scenarios, to learn to successfully implement product strategy in your business models, aligning with your core competencies.

This is a standalone course but if you’re interested in more of this type of learning while earning a designation, explore the CGMA® Finance Leadership Program.

Who should take this course?

  • Global accounting and finance professionals
  • Management accounting professionals
  • CPAs in public practice
  • Supply chain professionals

Professional development

This Course - Online offers 1 hours of CPE credit.
Note on CPE Requirements and Credits
All learning resources available in the CGMA Store qualify for CPD for CIMA members.

Field of study: Business Management and Organization
Programme level:Basic
Format:Course - Online
Access:This is a digital product. You will have access to the content for 3 months after purchase date.

Return and refund policy

£35.00 (CIMA members only)


VAT calculated on checkout