Pricing Strategies



Pricing Strategies

  • Format

    Course - Online

  • Duration

    1h 30m

Learn pricing models and strategies that can help you determine the right prices for your customers and to achieve revenue goals.

£39.00 (CIMA members only)


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Product information


Is the price right?

Pricing should be in line with the key objectives of your company (for example, profit maximisation, achieving a percentage of the market share, or maintaining a reputation as a high-quality supplier).

Understand strategies that set the most appropriate price for a new product or service entering the market.

Acquire new skills to demonstrate proficiency

  • Principles of pricing and strategies
  • Elasticity of demand
  • Cost versus market strategy

Finish first!

Real world calculation exercises will give you the confidence in applying pricing decisions while considering all company objectives.

This is a standalone course but if you’re interested in more of this type of learning while earning a designation, explore the CGMA® Finance Leadership Program.

Who should take this course?

  • Global accounting and finance professionals
  • CPAs in public practice
  • Business leaders
  • CFOs

Professional development

This Course - Online offers 1.5 hours of CPE credit.
Note on CPE Requirements and Credits
All learning resources available in the CGMA Store qualify for CPD for CIMA members.

Duration:1h 30m
Format:Course - Online
Access:This is a digital product. You will have access to the content for a year after purchase date.

Return and refund policy

£39.00 (CIMA members only)


VAT calculated on checkout