Pricing Strategies

Is the price right?

Pricing should be in line with the key objectives of your company (for example, profit maximisation, achieving a percentage of the market share, or maintaining a reputation as a high-quality supplier).

Understand strategies that set the most appropriate price for a new product or service entering the market.

Acquire new skills to demonstrate proficiency

• Principles of pricing and strategies
• Elasticity of demand
• Cost versus market strategy

Finish first!

Real world calculation exercises will give you the confidence in applying pricing decisions while considering all company objectives.

This is a standalone course but if you’re interested in more of this type of learning while earning a designation, explore the CGMA® Finance Leadership Program.