MBAexpress: Masterful Marketing

People & leadership

Course

MBAexpress: Masterful Marketing

Instructors: Peter Margaritis, CPA, CGMA, MAc; Jennifer Elder, CPA, CGMA, CIA, CFF, CMA

  • Format

    Course - Online

  • Level

    Basic

  • Duration

    1 hour

This course will help you take your organisation to the next level by discussing various methods of lead generation, ways to strengthen business relationships, the importance of branding, and the use of social media.

Learning outcomes

  • Identify the market value of investing in the right people
  • Identify how business professionals are differentiating themselves in the marketplace
  • Describe ways to strengthen business relationships
  • Recognise ways to determine ROI using social media

£29.00 (CIMA members only)

£39.00

VAT calculated on checkout

Product information

Overview

Want to support the growth of your business? It takes more than just technical expertise. This course will help you take your organisation to the next level by discussing various methods of lead generation, ways to strengthen business relationships, the importance of branding, and the use of social media.

Topics discussed:

  • Lead generation methods
  • Value of people in the organisation
  • Impact of social media platforms

Who should take this course?

  • CFOs, controllers, treasurers, and other financial managers.

Professional development

This Course - Online offers 1 hours of CPE credit.
Note on CPE Requirements and Credits
All learning resources available in the CGMA Store qualify for CPD for CIMA members.

Field of study: Marketing
Prerequisites:None
Programme level:Basic
Duration:1 hour
Format:Course - Online
Access:This is a digital product. You will have access to the content for a year after purchase date.

Return and refund policy

£29.00 (CIMA members only)

£39.00

VAT calculated on checkout

Instructors

  • Peter Margaritis, CPA, CGMA, MAc

  • Jennifer Elder, CPA, CGMA, CIA, CFF, CMA

    Jennifer Elder, CPA, CMA, CIA, CFF, CGMA is a keynote speaker, trainer, and business coach dedicated to business transformation. For more than 20 years, she has been helping businesses by peeling back the layers of "administrivia" and finding the hidden strengths and core values that make you and your company awesome. Ms. Elder works with businesses to develop a compelling business strategy that is quick to implement that transforms your company from what you are now to what you have always wanted to be.

    Known for being energetic and enthusiastic, Ms. Elder has been delivering high-quality, customized training that make complicated topics easy to understand, relevant, and useful for years. She has conducted seminars for the Fortune 500, US Government, State CPA Societies, and CPA Firms in 33 states. Her sessions are highly interactive, full of discussion, and even entertaining. Ms. Elder received her BA from the University of Massachusetts and an MS in Organizational Management from Antioch University New England. She lives on her boat near Annapolis, Maryland.

Accessibility

The Association is dedicated to removing barriers to the accountancy profession and ensuring that all accountancy professionals and other members of the public with an interest in the profession or joining the profession, including those with disabilities, have access to the profession and the Association's website, educational materials, products, and services. The Association is committed to making professional learning accessible to all. This commitment is maintained in accordance with applicable law. For additional information, please refer to the Association's Website Accessibility Policy. For accommodation requests, please contact adaaccessibility@aicpa-cima.com and indicate the product that you are interested in (title, etc.) and the requested accommodation(s): Audio/Visual/Other. A member of our team will be in contact with you promptly to make sure we meet your needs appropriately.