MBAexpress: Masterful Marketing

People & leadership

Course

MBAexpress: Masterful Marketing

Instructors: Peter Margaritis, CPA, CGMA, MAc; Jennifer Elder

  • Format

    Course - Online

  • Level

    Basic

  • Duration

    1 hour

This course will help you take your organisation to the next level by discussing various methods of lead generation, ways to strengthen business relationships, the importance of branding, and the use of social media.

Learning outcomes

  • Identify the market value of investing in the right people
  • Identify how business professionals are differentiating themselves in the marketplace
  • Describe ways to strengthen business relationships
  • Recognise ways to determine ROI using social media

£29.00 (CIMA members only)

£39.00

VAT calculated on checkout

Product information

Overview

Want to support the growth of your business? It takes more than just technical expertise. This course will help you take your organisation to the next level by discussing various methods of lead generation, ways to strengthen business relationships, the importance of branding, and the use of social media.

Topics discussed:

  • Lead generation methods
  • Value of people in the organisation
  • Impact of social media platforms

Who should take this course?

  • CFOs, controllers, treasurers, and other financial managers.

Professional development

This Course - Online offers 1 hours of CPE credit.
Note on CPE Requirements and Credits
All learning resources available in the CGMA Store qualify for CPD for CIMA members.

Field of study: Marketing
Prerequisites:None
Programme level:Basic
Duration:1 hour
Format:Course - Online
Access:This is a digital product. You will have access to the content for a year after purchase date.

Return and refund policy

£29.00 (CIMA members only)

£39.00

VAT calculated on checkout

Instructors

  • Peter Margaritis, CPA, CGMA, MAc

  • Jennifer Elder

    Jennifer Elder specializes in making the financially complicated simple, awesomely simple. She has seen all sides of the accounting profession starting in public accounting, was an Accounting Department Chair, and CFO in the private sector. She has worked in manufacturing and distribution, residential construction and development, software development, and angel investing. She is also involved in non-profits, sitting on the Board of Directors of Rude Ranch Animal Rescue.

    Jennifer is currently President of The Sustainable CFO, helping business owners, executives, and CPAs enhance their success skills and find that elusive work-life balance. She also assists businesses in developing a strategy for integrating sustainability into strategic plans and day-to-day operations. In addition, Jennifer teaches finance at Antioch University New England, is a trainer with the AICPA and Business Learning Institute, and is a contributing writer for TriplePundit.

    When it comes to instruction, Jennifer believes that in order for training to be effective it must be: approachable, applicable, interactive, and interesting. She focuses on finding the essence of a topic, explaining so that it can be understood at all levels, illustrates with real-life examples, creates opportunities to apply the knowledge, and does it with an infectious enthusiasm. Her goal is to ensure that everyone walks away with something they can use and apply immediately.

Accessibility

The Association is dedicated to removing barriers to the accountancy profession and ensuring that all accountancy professionals and other members of the public with an interest in the profession or joining the profession, including those with disabilities, have access to the profession and the Association's website, educational materials, products, and services. The Association is committed to making professional learning accessible to all. This commitment is maintained in accordance with applicable law. For additional information, please refer to the Association's Website Accessibility Policy. For accommodation requests, please contact adaaccessibility@aicpa-cima.com and indicate the product that you are interested in (title, etc.) and the requested accommodation(s): Audio/Visual/Other. A member of our team will be in contact with you promptly to make sure we meet your needs appropriately.