MBAexpress: Essence of Entrepreneurship

People & leadership


MBAexpress: Essence of Entrepreneurship

Instructors: Peter Margaritis, CPA, CGMA, MAc; Jennifer Elder

  • Format

    Course - Online

  • Level


  • Duration

    1 hour

This course is designed to help entrepreneurs and finance professionals who work with entrepreneurs with starting a business, creating a business plan, building a team and the potential dark side of being an entrepreneur.

Learning outcomes

  • Identify key areas of focus when starting a business
  • Identify the four components of a non-traditional business plan
  • Recognise the importance of your team's resume
  • Recognise the personal challenges of being an entrepreneur

£29.00 (CIMA members only)


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Product information


Merriam-Webster's dictionary defines an entrepreneur as "a person who starts a business and is willing to risk loss in order to make money." This course is designed to help entrepreneurs and those finance professionals who work with entrepreneurs with starting a business, creating a business plan, building a team and the potential dark side of being an entrepreneur.

Topics discussed:

  • The reason current business plans focusing primarily on the numbers are using the wrong approach
  • Components of the non-traditional business plan: people, opportunity, context, risk and reward
  • The dark side of being an entrepreneur
  • Lead generation strategies

Who should take this course?

  • CFOs, controllers, treasurers, and other financial managers

Professional development

This Course - Online offers 1 hours of CPE credit.
Note on CPE Requirements and Credits
All learning resources available in the CGMA Store qualify for CPD for CIMA members.

Field of study: Business management and organisation
Programme level:Intermediate
Duration:1 hour
Format:Course - Online
Access:This is a digital product. You will have access to the content for a year after purchase date.

Return and refund policy

£29.00 (CIMA members only)


VAT calculated on checkout


  • Peter Margaritis, CPA, CGMA, MAc

  • Jennifer Elder

    Jennifer Elder specializes in making the financially complicated simple, awesomely simple. She has seen all sides of the accounting profession starting in public accounting, was an Accounting Department Chair, and CFO in the private sector. She has worked in manufacturing and distribution, residential construction and development, software development, and angel investing. She is also involved in non-profits, sitting on the Board of Directors of Rude Ranch Animal Rescue.

    Jennifer is currently President of The Sustainable CFO, helping business owners, executives, and CPAs enhance their success skills and find that elusive work-life balance. She also assists businesses in developing a strategy for integrating sustainability into strategic plans and day-to-day operations. In addition, Jennifer teaches finance at Antioch University New England, is a trainer with the AICPA and Business Learning Institute, and is a contributing writer for TriplePundit.

    When it comes to instruction, Jennifer believes that in order for training to be effective it must be: approachable, applicable, interactive, and interesting. She focuses on finding the essence of a topic, explaining so that it can be understood at all levels, illustrates with real-life examples, creates opportunities to apply the knowledge, and does it with an infectious enthusiasm. Her goal is to ensure that everyone walks away with something they can use and apply immediately.


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