Digital Marketing Strategies and Trends

CGMA Essentials

Video

Digital Marketing Strategies and Trends

Speaker: Michelle Class, President, Marketing with Class LLC, Highland Heights, KY

  • Format

    Video

  • Level

    Overview

  • Duration

    50m

Learn what is working in digital, where it’s heading, and how your organisation can manage the process.

£35.00 (CIMA members only)

£45.00

VAT calculated on checkout

Product information

Overview

Some organisations operate at a slow pace when it comes to building and implementing successful digital marketing strategies. In this video, learn what is working in digital, where it’s heading, and how your organisation can manage the process. We will discuss digital trends, such as micro-storytelling, influencer marketing and chat bots, build a framework for a digital marketing plan, and address issues related to action planning that organisations face, which hinder their results.

Professional development

All learning resources available in the CGMA Store qualify for CPD for CIMA members.

Field of study: Technology and analytics
Prerequisites:None
Programme level:Overview
Duration:50m
Format:Video
Access:This is a digital product. You will have access to the content for a year after purchase date.

Return and refund policy

£35.00 (CIMA members only)

£45.00

VAT calculated on checkout

Speaker

  • Michelle Class, President, Marketing with Class LLC, Highland Heights, KY

    Michelle is a tenured marketing executive with over 19 years’ experience (11 ½ years were spent inside a 100 person CPA firm and eight consulting with accounting firms). Her passion for determining strategic marketing initiatives and successfully implementing them has positioned her as one of the most sought after professional service marketers.

    Since starting her own business, she has helped CICPAC with rebranding and marketing coordination. She also works with two CICPAC member firms on strategically planning and implementing their marketing.

    Over the years, she has published articles in CCH’s CPA Practice Management Forum, the Association for Accounting Marketing’s newsletter, and in Public Accounting Report (PAR). In 2010, she authored a chapter in the AICPA’s book, Bull’s Eye! The Ultimate How- To Marketing & Sales Guide for CPAs.

    She held a national board position with the Association for Accounting Marketing (AAM) from 2008-2010. Her initiatives, while working for a CICPAC member firm, won her firm eight Marketing Achievement Awards and she was named Volunteer of the Year in 2005 by the organization.

    She spends her spare time either working out or enjoying time with her three athletic children doing outdoor activities or supporting their many sports events.

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