Defining Personas to Drive Bottom Line Success

Speaker: Misty Megia

Format

Video

Level

Basic

Duration

1h 15m

If you are stuck in that rut of accepting anyone who needs your services or you are not increasing your client base as fast as you would like, then please join me in learning a step by step approach to building your empire.

Learning outcomes

Identify how building out personas to draw the right clients to you
Recall how client research can help you develop marketing

£35.00 (CIMA members only)

£45.00

VAT calculated on checkout

Product information

Overview

It’s been called personas, avatars, target market...whatever you choose to call it we are going to fine tune that skill and dig deep into what type of clients you want to attract. Your firm deserves to work with your ideal clients who make every day a pure pleasure to work with. If you are stuck in that rut of accepting anyone who needs your services or you are not increasing your client base as fast as you would like, then please join me in learning a step by step approach to building your empire. We will focus on how to draw the ideal client, where to find them, and how to build marketing that resonates and leads them to you.

Professional development

All learning resources available in the CGMA Store qualify for CPD for CIMA members.

Prerequisites:	None
Programme level:	Basic
Duration:	1h 15m
Format:	Video
Access:	This is a digital product. You will have access to the content for a year after purchase date.

Return and refund policy

£35.00 (CIMA members only)

£45.00

VAT calculated on checkout

Speaker

Misty Megia
Head of Accounting Programs and Education | Intuit Misty Megia (@MistyMegia) Head of Accounting Programs and Education Strategy at TSheets is a business strategist extraordinaire. With over 20 years' experience in market strategy, project management, public speaking, corporate branding and channel marketing. Misty has driven success for multiple companies across a variety of industries from hardware manufacturing, software developers, green energy, retail franchises, accounting firms, education and more providing her valuable insight to how a diversity of companies conduct business and can grow successfully.

Most recently, she worked with established thought leader Doug Sleeter, as Executive Director for The Sleeter Group where she managed the day-to-day operations of the company leading the sales team, education team, Sleeter conference, and established strong partnerships in the community to build on the trusted brand. After three short years working with the accounting industry, Misty was honored as one of the Most Powerful Women in Accounting by CPA Practice Advisor.

She joined CPAacademy as the VP of Strategic Initiatives, where she continued to follow her great passion for helping a variety of companies develop their marketing strategies and education to lead the accounting profession to another level of success. She now works as the Head of Accounting Programs and Education at Tsheets where she works with hundreds of presenters from around the world developing impactful education and driving technology adoption and integration into the business to help with that work life balance. Misty also partners with Intuit to build out the entire accounting education track for QuickBooks Connect 2016 and 2017.

In her spare time you will find Misty working on her creative marketing business, The Theater of Marketing, or directing and choreographing regional and Equity Theater. She resides in the San Francisco Bay Area with her husband Orlando.