Customer and Portfolio Anlaysis

Format

Course - Online

Level

Intermediate

Duration

Learn to sustain customer relationships and maintain a balanced product portfolio within your business.

Learning outcomes

Analyse customer value and profitability.
Analyse product portfolios using the BCG matrix.

£35.00 (CIMA members only)

£45.00

VAT calculated on checkout

Product information

Overview

Retain your customers

Discover the tools you need to preserve customer relationships and maintain a balanced customer portfolio for your business.

Develop your skills

Customer value management cycle
Customer segmentation
Customer lifetime value
Customer profitability analysis
Customer portfolios
BCG Matrix

Gain experience with detailed exercises.

The practical hands-on exercises use real-world examples and are designed to give you knowledge on how to retain customers and improve relationships.

This is a standalone course but if you’re interested in more of this type of learning while earning a designation, explore the CGMA® Finance Leadership Program.

Who should take this course?

Global accounting and finance professionals
Management accounting professionals
CPAs in public practice with manufacturing clients
Supply chain professionals

Professional development

This Course - Online offers 1 hours of CPE credit.
Note on CPE Requirements and Credits
All learning resources available in the CGMA Store qualify for CPD for CIMA members.

Prerequisites:	None
Programme level:	Intermediate
Duration:	1h
Format:	Course - Online
Access:	This is a digital product. You will have access to the content for a year after purchase date.

Return and refund policy