COVID-19: Business planning and impacts



COVID-19: Business planning and impacts

Speakers: Ash Noah, CPA, FCMA, CGMA; Christina Kite

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Finance has an important role to play in helping the organization manage the uncertainly of COVID-19. The Association's Ash Noah, CPA, CGMA, FCMA and Oracle's Christina Kite discuss critical issues and make practical suggestions.

Learning outcomes

  • Identify the five steps for how businesses should respond to the COVID-19 pandemic
  • Recognise the ways your organization can mitigate risks and leverage opportunities

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Product information


As the world deals with the impacts of COVID-19, businesses are faced with the challenge of protecting their staff and customers, executing risk mitigation plans, and honoring commitments to their stakeholders. During this video, Ash Noah and Christina Kite discuss the critical issues that business leaders face and make practical suggestions to help you manage these unique circumstances.

Professional development

All learning resources available in the CGMA Store qualify for CPD for CIMA members.

Programme level:Basic
Access:This is a digital product. You will have access to the content for a year after purchase date.

Return and refund policy

£0.00 (CIMA members only)


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  • Ash Noah, CPA, FCMA, CGMA

    Ash Noah - CPA, FCMA, CGMA, is Managing Director, CGMA Learning, Education and Development, at the Association of International Certified Professional Accountants. In this position, Ash leads the Research, Examinations and Product Development for the Management Accounting Unit. His primary responsibility is to ensure that the Association’s Finance Competency Framework, Syllabus, Examinations and Learning solutions are effective and remain relevant to the practice of Management Accounting. Ash works closely with Finance Leaders globally, identifying the trends impacting the finance profession.
    Ash was the CFO for the International Unit of TNT global express logistics provider and has led finance transformation in teams across 45 countries. He is a Chartered Global Management Accountant (CGMA), licensed US CPA and member of the American Institute of CPA’s (AICPA). He is also a Fellow of the Chartered Institute of Management Accountants (CIMA). Ash has a passion for flying and is an avid aviator

  • Christina Kite

    Christina Kite is a senior technology, finance and operations executive with more than 20 years of experience with Fortune 50 and Government organizations leading large, global cross-functional teams and programs.

    Christina is currently Vice President, Global Business Strategy and Analytics at Oracle, helping to set and drive key ERP business and customer strategies and initiatives across the cloud development organization by bringing a data driven approach to decision making and rapidly changing priorities.

    Prior to this role, Christina was the global finance business partner for the $4.5B Oracle North America Technology Division.

    While at Cisco, Christina was responsible for leading the Global Finance and Corporate Systems when Cisco achieved the virtual close which is still considered as one of the most radical efforts to accelerate the financial accounting and reporting process.

    Christina has also worked in a variety of senior executive positions at the Federal Reserve Bank of NY, Goldman Sachs, and Northrop Grumman. Christina graduated cum laude with a BS in Management Science and has a MBA from the Sloan School of Management at MIT.