Approach to Strategy



Approach to Strategy

  • Format

    Course - Online

  • Level


  • Duration


Designed for the busy finance leader, this course provides you with the guidance to determine strategic approaches and apply the strategic planning and management process to important business decisions.

Learning outcomes

  • Analyse the formal approach and process of strategic management
  • Analyse different approaches to strategy formulation

£35.00 (CIMA members only)


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Product information


Learn from the Inside Out

Business strategy comes from internal and external forces. A formal and planned strategy approach implies that, during the analysis and evaluation of strategic options, every possible strategic option is considered. For some organisations, this is not practical, and various alternative approaches are practiced.

In this course, you will learn how to set a formal strategic process as opposed to having an informal (or freewheeling) plan.

Implement strategy with success.

  • Understand emergent strategies.
  • Use inside-out and outside-in strategies.
  • Apply vision for a clear future.

Gain competitive advantage.

Ultimately, it is not the choice of strategic process or even strategic plan that is important. What is vital is that everyone within the organisation shares the same vision and goals, and that they all pull in the same direction to achieve those goals. This course will enable to you do this by giving you the tools to successfully implement strategic processes in your business model through detailed case studies and exercises.

CGMA® Finance Leadership Program.">This is a standalone course but if you’re interested in more of this type of learning while earning a designation, explore the CGMA® Finance Leadership Program.

Who should take this course?

  • Global accounting and finance professionals
  • Management accountants
  • Controllers,
  • Finance directors
  • Finance vice presidents
  • CFOs
  • CPAs and CAs

Professional development

This Course - Online offers 1 hours of CPE credit.
Note on CPE Requirements and Credits
All learning resources available in the CGMA Store qualify for CPD for CIMA members.

Programme level:Basic
Format:Course - Online
Access:This is a digital product. You will have access to the content for a year after purchase date.

Return and refund policy

£35.00 (CIMA members only)


VAT calculated on checkout