People & leadership
Format
E-book
This book offers practical ways for non-marketing managers and executives to measure and improve marketing returns. It provides the necessary tools to correctly assess the potential of your marketing and evaluate the returns.
£25.00
VAT calculated on checkout
Although marketing-related expenses are a significant portion of most organisations' budgets, it is often difficult for those with budget oversight to get a clear picture of the returns on their marketing investment.
This book offers practical ways for non-marketing managers and executives to measure and improve marketing returns.
It provides the necessary tools to correctly assess the potential of your marketing and evaluate the returns.
Topics discussed:
All learning resources available in the CGMA Store qualify for CPD for CIMA members.
| Format: | E-book |
|---|---|
| Access: | This is a digital product. You will have access to the content for a year after purchase date. |
£25.00
VAT calculated on checkout