How to Build a Social Media Strategy That Works

Strategy

Video

How to Build a Social Media Strategy That Works

Speakers: Rumbi Bwerinofa-Petrozzello, CPA, CGMA, CFF, CFE; Elizabeth Rock

  • Format

    Video

  • Level

    Basic

  • Duration

    75 min

Social media is an ever-growing tool. Used correctly, it can be a powerful way to foster relationships, increase brand awareness and develop thought leaders. Learn tips and tricks to get yourself or your organisation started and on the way to becoming social media stars.

Learning outcomes

  • Identify how to create a social media strategy
  • Recognise how to implement an effect social media policy

£35.00 (CIMA members only)

£45.00

VAT calculated on checkout

Product information

Overview

Social media is an ever-growing tool. Used correctly, it can be a powerful way to foster relationships, increase brand awareness and develop thought leaders. However, diving in without the proper strategy can be a waste of time.

Join us for a hands-on session where you’ll learn tips and tricks to get yourself or your organisation started and on the way to becoming social media stars.

Topics discussed:

  • Social media strategies
  • Social media policies

Who should take this course?

  • Forensic accounting and business valuation services professionals
  • Litigation services consultants and experts
  • Emerging FVS professionals
  • CFOs
  • Controllers
  • Senior financial professionals

Professional development

All learning resources available in the CGMA Store qualify for CPD for CIMA members.

Prerequisites:None
Programme level:Basic
Duration:75 min
Format:Video
Access:This is a digital product. You will have access to the content for a year after purchase date.

Return and refund policy

£35.00 (CIMA members only)

£45.00

VAT calculated on checkout

Speakers

  • Rumbi Bwerinofa-Petrozzello, CPA, CGMA, CFF, CFE

  • Elizabeth Rock

    Associate Manager - Enterprise Social Media, Association of International Certified Professional Accountants

    As Associate Manager of Enterprise Social Media at the Association of International Certified Professional Accountants, Liz engages and increases awareness of the Association’s brand within the social space. Along with content creation and publishing, she helps encourage cross-team collaboration by targeting campaigns to social media and recommending best practices. She also engages with members and internal teams with social media trainings and presentations.

Accessibility

The Association is dedicated to removing barriers to the accountancy profession and ensuring that all accountancy professionals and other members of the public with an interest in the profession or joining the profession, including those with disabilities, have access to the profession and the Association's website, educational materials, products, and services. The Association is committed to making professional learning accessible to all. This commitment is maintained in accordance with applicable law. For additional information, please refer to the Association's Website Accessibility Policy. For accommodation requests, please contact adaaccessibility@aicpa-cima.com and indicate the product that you are interested in (title, etc.) and the requested accommodation(s): Audio/Visual/Other. A member of our team will be in contact with you promptly to make sure we meet your needs appropriately.